Photo by Kevin Grieve on Unsplash

Growing a B2C startup is hard. It’s even harder when you’re bootstrapping growth, have no resources for paid advertising aka growth marketing and when you’re not part of the ‘in’ influencer crowds on Twitter, Clubhouse, Instagram and YouTube (which you should start working on right now by the way). But it is doable to bootstrap your growth to 10,000 users. At Alpe we grew from 0–10,000 users over 6 months and in this post, I’ll chronicle what worked, what didn’t, what frustrated me the most and what I wish I’d known sooner.

I wish I had had a post like…


Today I’m stepping completely out of my comfort zone.

We’re launching Alpe Audio on Product Hunt — putting anything out into the public eye completely is a challenge for me, but this product launch is really the definition of stepping out of my comfort zone. It feels like a make or break moment where we’re putting all our hard work out there up against some great products that get launched on Product Hunt.

I also had to film this movie.

Alpe Audio — the party is ON

Anyhow — it’s a journey stepping out of my comfort zone. Come support us for our launch!


Photo by Maxim Hopman on Unsplash

Growing to 10,000 users is hard for a bootstrapped B2C company. But it’s doable. This is part 2 on how we did it at Alpe Audio. It’s all the knowledge and tips I wish someone had told me when we started out. I highly recommend you start with part 1 where I outline getting to your first 1000 users, the challenges, the foundations you have to lay in advance and some context on who we are. This part will be about growing from 1,000 to 10,000.

Lay the foundation: What it takes to go from 400–1000

Going from 400 to 1000 is where things start going beyond your personal circles…


Audio is no longer a market you can question, and spoken word content is taking center stage (that’s why we’re working on Alpe Audio)

Two of the biggest players are making moves: entering new content formats & new business strategy/models.

Spotify 🎶

Spotify have charged headlong into podcasts, and most recently it seems audio books as well. Spotify have truly embraced “Content is king” as a strategy. An interesting change for a product that has long been differentiated only by UX (music is commoditized). They’ve been on a binge purchasing original shows — Joe Rogan, Michelle Obama, Gimlet etc.

Why? Two main…


The startup ecosystem is ripe with the “fail fast” mantra.

But there’s a secret founders know about “failing fast” that no one talks about.

It hurts.

There’s a good reason why it’s necessary. Get out the door. Build, measure, adapt, repeat. The more tests you run, the closer you are to the big hit. The one discovery that takes you from ‘zero to one’.

Sounds simple right?

Wrong. Like everything that sounds simple in theory, it’s missing the key ingredient that makes this loop possible: emotional resilience.

See, failing sucks. …


“You’re not needed on this call”

That’s quite a statement to make to an early stage founder, especially when you’re the “Chief Everything officer”. Used to being involved in absolutely everything. Writing every email, reviewing every agreement, QAing every feature.

I won’t lie. A sliver of anxiety spread from the pit of my stomach through the rest of my body. But it was quickly replaced by relief and gratitude.

Relief that I didn’t have to do everything. That someone else would be on top of this. Someone else with more experience. Someone else who’s more qualified. …


Shopify, the fastest growing tech stock you’ve never heard of made an interesting announcement the other day. They announced the launch of a B2C app — “Shop”. To understand why this is interesting, first you have to understand Shopify.

Shopify is the technology that powers a million online stores. Want to power up an eCommerce platform? Shopify is your destination of choice. Shop, their new app is directed purely at consumers.

From Techcrunch:

“While Shopify is best-known for powering the online stores of more than 1 million businesses, the company is launching a consumer shopping app of its own today…


Another $1 billion M&A in the mapping space was hinted at today. Intel, the semiconductor giant will buy Moovit, the multi modal. mobility as a service (Maas) platform. The rumors have caused some head shaking, smirking and muttering about those “ridiculous startup valuations”.

It’s not as random as it seems. For those who aren’t familiar, since 2015, Intel has been a massive player in transportation. 5 years ago, they purchased Mobileye, an Israeli leader in computer vision and safety systems for a whopping $15.3 billion. …


This was originally a Tweet, which I’ve adapted to fit a blog post

Lots of discussion in my network about Tesla these days due to their recent meteoric stock rise. Is it a bubble? Or is there inherent long term value here?

I won’t go into the bear case. Many have argued it eloquently and well. Check out $TSLAQ on Twitter for some of the most in depth and wacky of it. Main bear theses have been cash flows and fear of bankruptcy, liability and possible lack of demand.

Here’s the bull case. It’s centered around 3 things: Tesla as…


Every day thousands of users find themselves frustrated by these situations. This problem is not only limited to Lime and Uber, but multiple forms of mobility.

Yehoshua Zlotogorski

https://alpeaudio.com: learn in depth, ‘on the go’ with audio courses. Mainly an avid reader. Former Investor/BD @Toyota AI, @OurCrowd. Trying 2 write regularly

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