Growing a B2C startup is hard. It’s even harder when you’re bootstrapping growth, have no resources for paid advertising aka growth marketing and when you’re not part of the ‘in’ influencer crowds on Twitter, Clubhouse, Instagram and YouTube (which you should start working on right now by the way). But…

Web3 projects are big on using tokens. With good reason. Beyond decentralization, adding ‘money’ to the internet is one of the big innovations crypto has brought to the table. But when do tokens make sense and when don’t they? Why use a token? Web3 is built around decentralized systems. That means that the core…

A lot has been written about trying to value and find the maximum price for Bitcoin. Whether valuing it as digital gold or the worlds future reserve currency, most models approach valuing Bitcoin based on maximum utility. …

I’ve heard & read lots of discussions on how advertising has changed these past 18 months. Mainly about Apple iOS changes is making it harder to track and target And yet no one is addressing the real issue. Thoughts 👇 This tweet by Tobi Lutke the CEO of Shopify exemplifies…

How much does a startup spend on common SaaS each year? Building our 2022 budget, I reviewed all the bills services we use and have used here at Alpe Audio. Here’s the breakdown of how much we spend and on what. Two notes: Prices are for one user. Stop reading…

Over the past eight months we’ve increased our conversion from download → paying user by 7.6x. We’ve run (many) tests, and here are the three things that drastically improved our conversion at Alpe Audio: Putting paywall up front Overhauling the freemium model Changing paywall/free trial. Brief context on Alpe: Alpe…

Will 2022 be the year of the DAO? Don’t know. But I do know that a lot’s broken with much DAO ‘governance’ today. It’s not ‘fair’, or decentralized and doubt it’s the future of web3. After 10+ hours of readthroughs on governance for Ethereum Audible podcast I wanted to share…

It’s been a crazy 18 months for EdTech. Back to school, no! back to home! No! the semester will start! Wait…actually…let’s wait and see. Yes, it’s been crazy. But along with the craziness EdTech is having it’s long overdue moment in the sun with more users, growth and prospects than…

How can I raise my first round of capital? Do I need a product? What metrics do I need to show? Or can I raise money based only on a deck and story? These were some of the questions that I kept asking myself and friends for months after starting…