Most crypto projects’ tokens drop 90%+ within two years of launching. — Why? It’s the supply and demand! Isn’t that why prices drop everywhere? Too much supply, not enough demand? True, but in this article we’re going to dive deeper into how tokens allocated to insiders consistently prove to be the bane for web3 projects’ token prices. Like clockwork, when the vesting…

How to build a moat in web3 The playbook for competitive moats for traditional companies has already been written. Hamilton Helmer’s ‘7 Powers’ has emerged to be a popular favorite, but other frameworks abound. When you’re building in web3, you’re (hopefully) buying into the web3 ethos: open, permission-less innovation and avoiding user lock in. You’re building, knowing…

Growing a B2C startup is hard. It’s even harder when you’re bootstrapping growth, have no resources for paid advertising aka growth marketing and when you’re not part of the ‘in’ influencer crowds on Twitter, Clubhouse, Instagram and YouTube (which you should start working on right now by the way). But…

This week the SEC filed a suit against Kraken, the crypto exchange, alleging that their staking product is an unregistered securities offering. In response, Kraken has suspended their staking product in the United States. …

So you want to launch a token and are lost on where to start? Here’s the checklist for designing your tokenomics from start to finish. Figuring out your business Understanding why you need a token Building your token model Tuning the supply and demand dynamics of your token Token and…

Booms and busts are not new phenomena. As Mark Twain said: history doesn’t repeat, but it rhymes. This is definitely the case for financial history. …

What are the best ways to design tokenomics? A quick primer — As more and more projects launch their own tokens and design their tokenomics it’s essential to understand how to design a tokenomic model that works. Unfortunately, many projects simply ‘copy paste’ other projects tokenomic designs without thinking through whether their model is a right fit for them. What do the…

Are tokens¹ good for bootstrapping growth? It’s been a popular thesis laid out by leading investors, but it hasn’t led to success. So is the thesis even true? In this article I’ll explore the entire value chain of token incentives and network…

How do you start tokenomics? — How to get started in tokenomics is a question I’m often asked these days by participants in my Designing Tokenomics course. Tokens and tokenization, is the big unlock of the crypto and web3 industry. In this article I’ll layout how you can start your tokenomics path. …